There are many ways to optimize your Facebook page. But here’s a few ways that are less well known but still very effective.
On Facebook, you must now be an admin to invite all your friends to Like a page. Therefore, a great, free way to gain more Likes is to simply have a few colleagues who work with the page’s content to become admins as well–whether temporary or permanent.
Also, pinning a post will ensure that it remains on the top of the page, above all other posts, for at least a couple of days.
And by making a post a favorite will expand the post, making it wider and prominent.
Last, with your Mailchimp newsletter account, you can add a customized tab that allows others to opt-in to join your newsletter.
To learn more about optimizing your Facebook page, click here to read this great article from Social Media Examiner!